Mojomagix

Our story

A little corner of the old ways

Mojomagix began in 1998 as a single shelf of blessed candles and dressing oils at the back of a neighborhood market. Word traveled the way it always does — one satisfied customer telling the next — and the shelf became a counter, the counter became a storefront, and the storefront became the online shop you are standing in today.

Founder & Keeper of the Shop

Yolanda "Mama Yoya" Reyes

Mama Yoya learned the work at her grandmother’s kitchen table, where a lit candle and a whispered prayer were the household’s answer to almost everything. She spent years apprenticing with rootworkers and readers before opening her own doors, and she still hand-dresses many of the candles herself. Her rule for the shop has never changed: sell nothing you would not set on your own altar.

“Sell nothing you would not set on your own altar.”

Yolanda’s rule for the shop

Blessed by hand

Candles are dressed, oils are pressed, and orders are packed in the shop by people who use these tools themselves.

Traditions kept honest

We stock the classic Anna Riva line and old botánica staples alongside our own house blends — no gimmicks, no filler.

Guidance, not just goods

New to the work? Write to us. Mama Yoya and the shop are happy to point you toward the right candle, oil, or bath.

The long road

A history in candlelight

1998

A single shelf of blessed candles opens at a neighborhood market.

2004

The first Mojomagix storefront opens its doors to the community.

2011

The house incense and dressing-oil blends debut on the counter.

2019

Mojomagix goes online, shipping curios and supplies nationwide.

Come find your light

Whether you have worked the craft for years or are lighting your first candle, there is a shelf here for you.